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PWA is pleased to feature the alpaca wool rug creations of Heartfelt, a women-owned business located in Columbia, Missouri. Unlike knotted Persian rugs, felted textiles take their strength from the tangling of their fibers and from interlocking the scales of the individual fibers. Heartfelt rugs take this a step further by entwining the softness and strength of alpaca fiber with the springy resilience of sheep's wool. in Education.